Bancsource Hires Industry Veteran Hawkes to Lead Branch Transformation Services

Vice President Branch Transformation BancsourceSPRINGFIELD, MISSOURI –Nationwide multivendor banking equipment maintenance services provider Bancsource is expanding its branch transformation offerings and has hired longtime industry sales executive James Hawkes to lead the effort.

As vice president of branch transformation services Hawkes will report to Bancsource Senior Vice President of Sales Rick Istnick.

“Jim has been working with financial institutions of all sizes and types for more than three decades and thoroughly understands the challenges they face today to improve efficiency while maintaining or increasing touchpoints,” said Istnick. “He is a proven sales leader who will add immediate value to our sales organization’s focus on driving branch transformation initiatives.”

“I’ve seen the progression in banking from the rollout of the first ATMs to today’s video assist and terminal cross-selling,” said Hawkes. “Bancsource as a provider of comprehensive equipment services is uniquely positioned to help financial institutions become more efficient through branch transformation while maintaining or increasing service and sales points with their particular base.”

Istnick said Hawkes is a critical hire for Bancsource. Hawkes most recently was regional sales director for the northwestern United States for Diebold.

“Jim will be instrumental in building and executing on our long-term branch transformation strategy,” Istnick said. “His industry knowledge and relationships and his extensive background in coaching and mentoring sales professionals is an added benefit to our field sales organization. He is another great addition to our team.”

Hawkes earned a Bachelor of Science in marketing business and a Master’s in Educational Psychology in counseling and guidance from Brigham Young University.

About Bancsource

Bancsource is a nationwide maintenance service (equipment) provider to over 1,500 banks and retailers. The key technology served includes: ATM’s, SmartSafes, teller cash dispensers, teller cash recyclers, drive up automation, branch banking equipment and other banking technology. Bancsource is headquartered in Springfield, Missouri.

Media contact: Jerry Pignolet, Power Marketing/public Relations, 440-527-0446, jerry@powermarketingpr.com